Solfower Goods & Produce
Personal Project
Personal Project
2022
Solflower is an idea for a non-profit that I conceptualized, and then created an identity and branding system for. A green energy, mobile "farmers market", providing fresh produce and goods to low-income individuals residing in "desert areas". Desert areas are those that lack a number of grocery stores within a reasonable distance. They are primarily due to various socioeconomic factors. Limited access to healthy food choices, means more people rely on processed and fast food.
With this mission in mind, Solflower's target audience resides throughout Los Angeles county, and would visit local neighborhoods, schools, senior/community centers, homeless shelters etc.
With this mission in mind, Solflower's target audience resides throughout Los Angeles county, and would visit local neighborhoods, schools, senior/community centers, homeless shelters etc.
About
The name “Solflower" consists of "Sol", Spanish for sun, and "flower". The word sun is referenced because it is the energy source behind all living things, food, and people alike. Flower is referenced for it’s use as a verb: "to develop or grow in a successful way". This definition re-enforces the nonprofit's mission to not only feed people on an immediate level, but ultimately to empower them through holistic health resources as well.
Take a closer look at the brand guide here.