Solfower Goods & Produce
Personal Project
Personal Project
2021
I conceptualized Solflower as a nonprofit and developed its brand strategy and identity. My goal was to create a green energy, mobile "farmers market", providing fresh produce and goods to low-income individuals residing in "desert areas". Desert areas are those that lack a number of grocery stores within a reasonable distance. They are primarily due to various socioeconomic factors. Limited access to healthy food choices means more people rely on processed and fast food, creating systemic unhealth. As someone whose family was a recipient of food assistance growing up, it is a cause that is close to home.
With this mission in mind, Solflower's target audience resides throughout Los Angeles county, and would visit local neighborhoods, schools, senior/community centers, homeless shelters etc. to foster healthy communities.
With this mission in mind, Solflower's target audience resides throughout Los Angeles county, and would visit local neighborhoods, schools, senior/community centers, homeless shelters etc. to foster healthy communities.
About
The name “Solflower" consists of "Sol", Spanish for sun, and "flower". The word sun is referenced because it is the energy source behind all living things, food, and people alike. Flower is referenced for it’s use as a verb: "to develop or grow in a successful way". This definition re-enforces the nonprofit's mission to not only feed people on an immediate level, but ultimately to empower them through holistic health resources as well.
Take a closer look at the brand guide here.