Fairview Street Music
Personal Role: Design, Illustration
Creative/Art Direction: Kory Gaviria, Richard Cimino
Photography: Thom Walker, Rob Sabino
Personal Role: Design, Illustration
Creative/Art Direction: Kory Gaviria, Richard Cimino
Photography: Thom Walker, Rob Sabino
2026
I was given the opportunity to create the branding for Fairview Street Music, the music ministry of Calvary Chapel Costa Mesa.
The logo was a playful take on residential street signs to further emphasize the locality of the project
The Work of the People EP + vinyl to be released Jan 2027
About
The Fairview Street Music team wanted to bring a level of fun and liveliness, to what previously had been a little too somber. Another major goal of the branding was to emphasize that their music is created by a local church and for a local church, pushing back on “mega church” marketing and aesthetics.
These two goals were achieved first and foremost through the name of the band, which is taken directly from Calvary’s physical address, and the sound of the band which is actively exploring new terrains while staying rooted in ancient hymns and psalms. Visually, the bolder and brighter colors, the playfulness of the logo and illustration, the experimental cropping and editing of the photography, all work to achieve this end.
Check out FSM’s instagram here.